Monday, 23 March 2015

"THE ROAD TO SUCCESS IS ALWAYS UNDER CONSTRUCTION"

Seasons/Availability:-

Paan leaves are available year-round. 

Current Facts:-

Paan leaves, or Betel leaves, are known for their ability to serve as a digestive aid when chewed. They are known scientifically as Piper betel and called have been used in south and Southeast Asia for centuries. In many homes throughout India Betel leaves are offered to guests in a bundle called a ‘pan-supari’ as a courtesy. 

Description/Taste:-

Paan leaves are smooth and dark green. They are heart-shaped and long with a pointed apex and are about 5-8 cm wide and roughly twice that length. Betel leaves contain tannins and sugars as well as an essential oil that is a light yellow and has a sharp, bitter taste. 

Nutritional Value:-

Paan leaves not only have good digestive properties, but are also considered to be a good source of calcium and antioxidants. The leaf is a natural anti-depressant and stress-reliever and contains an essential oil that has antiseptic properties. Paan leaves contain vitamin C, thiamine, niacin and carotene.

Applications:-

Paan leaves are used primarily for their medicinal or healing properties. The leaf is most often chewed along with other barks and leaves such as sweetened coconut, lime, Cardamom, Anise seeds, Licorice, and fruit preserves. The leaves are also used for samosa-type pouches for betelnut (areca nut) and pan masala or other accoutrements. The leaves of the Betel plant are also used as a garnish under various dishes for presentation. 

Geography/History:-

The Betel leaf dates back to 2600 BCE, used by Indian royalty and lovers because of its breath freshening and relaxant qualities. It is native to central and eastern Malaysia, and spread throughout tropical Asia and west to Africa. There are 32 varieties of the popular leaf, cultivated throughout India and Bangladesh, creating a huge industry for the plant. 

Tuesday, 10 March 2015

"MANY THINGS AREN'T EQUAL, 
BUT EVERYONE GETS THE SAME 
24 HOURS A DAY - 7 DAYS A WEEK. 
WE MAKE THE TIME 
FOR WHAT WE TRULY WANT"

A feeling of enthusiasm was there in all of us to explore new things as we were handed over the assignment. The overall mood is energetic as a lot of students come there and presence of good marketing  opportunities is spotted.


Having some tasty street food while doing a research gives you a boost. Therefore the people out there have less manners, never mind. We'll suggest that this area is a fusion of taste, a good market to shop and paan spits... ;)






                      "WHAT  LIES BEHIND YOU AND WHAT LIES IN FRONT
                                      OF YOU, PALES IN COMPARISON
                                                      TO WHAT LIES INSIDE
                                                              OF YOU"

 Comparison between the street and showroom accessories shops

  Comparing the street and showroom accessories shops the cost of the product differ although, the quality is almost same but the packaging is such that the people  get attracted. Street accessories are  facing the space problem while the showroom accessories shops are not. As, we consider accessories as a luxury so this comes out to be a drawback for the street accessories sellers  whereas,  turns out to be a very great advantage for the showrooms.


"ATTRACT WHAT YOU EXPECT REFLECT WHAT YOU DESIRE BECOME WHAT YOU RESPECT MIRROR WHAT YOU ADMIRE."

History of Paan

Paan has been an important part in social life and customs for hundreds of years in India. In the courts of the Moghul kings and other medieval rulers, paan was chewed as a palate cleanser and a breath freshener; and was offered as part of hospitality, friendship and love.

It is said that paan was invented by the scholars of Ayurveda with the help of Dhanvantari thousands of years ago. Reference of paan is also found in Shrimad Bhagavatam as Lord Krishna used to chew it.

It is said that the tradition of eating paan was popularised by Queen Noorjehan, Empress of the Mughal Dynasty. In the olden days, women used natural ingredients for makeup and cosmetics. Queen Noorjehan discovered that by adding some ingredients to the paan and eating it gives a beautiful natural red colour to the lips. So apart from its taste, the paan was eaten by women for reddening the lips.

According to Sushrata, the patriarch of ancient Indian medicine, paan keeps the mouth clean and strengthens the voice, tongue and teeth and guards against diseases. It is also said to aid in digestion and purify blood.

Paan eating was taken to its zenith of cultural refinement in the pre-partition era in North India, mainly Lucknow, where paan eating became an elaborate cultural custom, and was seen as a ritual of the utmost sophistication.



"YOU CREATE YOUR OWN OPPORTUNITIES"


Problem Areas:-

The coconut water stall in which i researched on, i found a problem that after drinking the coconut water the owner of the stall dumps the garbage/empty coconut shells, straw,etc in a drain behind the stall and in it's surroundings. Therefore, the drain gets jammed and the shopkeepers, showroom owners around the coconut water stall creates hassle with the owner of the coconut water stall as he keeps his surroundings dirty and also gets threatened from other people to move his shop from there. 

No matter what the cause of clogged drains, it can be burdensome to deal with.