"YOUR ATTITUDE, NOT YOUR APTITUDE, WILL DETERMINE YOUR ALTITUDE"

Selection and storage

Fresh tender coconuts can be readily available in the markets, in tropical countries year around. However, they require importation into the semitropical and cold regions. Nowadays, however, ready to use prepared tender coconuts imported from Thailand and Malaysia are easily available in the USA, European Union, and Canada.

In the stores, coconut water sold in packets, and bottles. However, their overall nutritional profile may not be the same and upto the mark in terms of vitamins and enzyme levels, since some kind of additives and preservative added in order to enhance shelf life.

At home, raw tender coconuts can be kept at room temperature for about 5-10 days. Once opened, its liquid soon turns sour and off-flavored due to intense enzymatic activity. Instead, store it inside the refrigerator if not used immediately.

Preparation and Serving Tips

To prepare, using a long sickle, cut open its outer layer (exocarp) either at the top or bottom end and cut open the inner hard shell to expose cavity hoding coconut water. Some sort of expertise and caution are required to avoid injuries. Its water is then sipped using a straw. Otherwise, the whole nut is tilted upside down to transfer its water into wide mouthed bottle or bowl.

• Enjoy the coconut drink without any additions.
• Iced coconut water can be a refreshing drink.
• Fresh water can be made special drink adding lemon slices, mint leaves, orange zest, etc.
• Its gel-like meat (kernel) inside the young tender coconuts is very sweet and delicious.

"If you believe the doubts in your mind, you won't achieve the dreams in your heart."

Health benefits of coconut water

• Coconut water is a very refreshing drink to beat tropical summer thirst. Its liquid is packed with simple sugars, electrolytes, and minerals to replenish dehydration conditions inside the human body.
• Research studies suggest that cytokinins (e.g., kinetin and trans-zeatin) in coconut water found to have significant anti-ageing, anti-carcinogenic, and anti-thrombotic (anti-clot formation) effects.
• Coconut water has been generally offered to patients with diarrhea in many tropic regions to replace the fluid loss from the gastrointestinal tract and to reduce the need for hospitalisation. The osmolarity of tender coconut water is slightly greater than that of WHO recommended ORS (Oral Rehydration Therapy) solution. Presence of other biological constituents like amino acids, enzymes, minerals, and fatty acids may account for this higher osmolarity. Nonetheless, unlike WHO-ORS, its water is very low in sodium and chlorides, but rich in sugars and amino acids. This well-balanced fluid composition, along with much-needed calories, would be an ideal drink instead of any other kind of soft drink beverages available in the markets to correct dehydration conditions.
• Coconut water is composed of many naturally occurring bioactive enzymes such as acid phosphatase, catalase, dehydrogenase, diastase, peroxidase, RNA-polymerases etc. In effect, these enzymes help in the digestion and metabolism.
• Despite being very light in consistency, its water proportionately has better composition of minerals like calcium, iron, manganese, magnesium, and zinc than some of the fruit juices like oranges. (Compare the mineral composition of oranges).
• Its liquid is also a very good source of B-complex vitamins such as riboflavin, niacin, thiamin, pyridoxine, and folates. These vitamins are essential in the sense that the human body requires them from external sources to replenish.
• Coconut water carries a very good amount of electrolyte potassium. 100 ml of water has 250 mg of potassium and 105 mg of sodium. Together, these electrolytes help replenish electrolyte deficiency in the body due to diarrhea (loose stools).
• Further, fresh coconut water has a small amount of vitamin-C (Ascorbic acid); It provides about 2.4 mg or 4% of RDA. Vitamin C is a water-soluble ant-oxidant.

"Whenever you find yourself on the side of the majority, it's time to pause and reflect."

Effective Facts:-

The water actually obtained by opening a tender, green, healthy and undamaged coconut. Inside, it's clear liquid is sweet, and sterile and composed of unique chemicals such as sugars, vitamins, minerals, electrolytes, enzymes, amino acids, cytokine, and phyto-hormones. In general, young and slightly immature coconuts gathered from the coconut tree after they reach about 5-7 months of age for the purpose of reaping its drink.

“Happiness is not the absence of problems, 
it's the ability to deal with them.” 

DATE: 2 MARCH 2015

Now as I had done thorough research on sugarcane juice vendor

THE NEXT STEP IS TO FIND OUT THE PROBLEMS

So, the  problems I found were-

The thela was unorganised and more of unhygienic

 because of which college students were not drinking the juice  and just passing by it.

PROBLEMS I NOTICED –

-Sugarcane were not placed properly

-Thela  was very dull in look

-Sac under the cart was very unhygienic and should be done    something with it

- Shelter was not there to cover from rain.

'Go with the flow'.

DATE: 20 FEBRUARY,2015
Later , I explored more about Coconut water in 3 different aspects-
AMBIANCE AND VISUAL CULTURE:

SURROUNDING

Kamla nagar is a crowded area 
The overall mood is energetic 

as a lot of students come there and presence of good marketing  opportunities is spotted.